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Demand driven by consumer understanding, media coverage.
September 7, 2011
By: TOM BRANNA
Editor
The specialty actives market in the US, reaching nearly $240 million in 2010, is expected to grow at an annual growth rate of 3.8% from 2010 to 2015, according to recently published study from worldwide consulting and research firm Kline & Company.In the study, Specialty Actives in Personal Care 2011: US Market Analysis and Opportunities, Kline finds thatrising consumer understanding of active ingredients in personal care products driven by extensive media coverage is pressurizing the activ...
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